Social health—the dynamic, real-time action people take to find meaningful connections and share information that impact the health journey—has dramatically shifted the ways in which healthcare marketers can, and should, reach their desired audiences.
Through Health Union’s unique and expansive Social Health Network of more than 100,000 patient leaders; and millions of engaged patients and caregivers across a growing portfolio of more than 40 condition specific online health communities, this guide illustrates the range of ways you can partner with patient leaders on influencer marketing programs that embrace the power of social health and deliver a mutually beneficial impact.
This guide includes:
- How social health is shaping influencer marketing
- Understanding the value of patient partnerships
- Critical success factors for influencer marketing
- Exploring the spectrum of approaches, and more.
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