5 best practices for improving patient engagement

by Stephen Riddle

Life science companies invest a significant number of resources to engage physicians and patient advocates. However, companies often fall short when it comes to engaging patients in a meaningful way during the product development process.

In a new whitepaper, Best Practice Guide: Insights Management and Virtual Patient Engagement, Within3 provides a detailed roadmap to help life science companies navigate engagement in the virtual world.

Using information garnered from hundreds of patient sessions conducted by leading pharmaceutical and medical device companies, Within3 recommends five best practices for asynchronous virtual patient engagement:

  • Choosing the right participants – both patients and moderators
  • Tips for conducting blind or double-blind sessions
  • Choosing the right questions to prompt robust discussion
  • How to maintain confidentiality
  • Real-world examples of patient engagement success

With digital engagement rapidly overtaking traditional models, life science teams must equip themselves with a means to engage patients in a virtual setting that’s easy to access and available when they are. Having a strategy that acknowledges and addresses barriers to engagement will help clinical, medical affairs, and commercial teams create meaningful opportunities for patients that yield deeper, more actionable insights.

Read the Best Practice Guide: Insights Management and Virtual Patient Engagement, eBook from Within3 in full.

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